A French fashion retailer has apologised for a photo in which a naked man appeared behind a group of children advertising beachwear - but the image has gone viral on the internet.
In a tweet La Redoute said that it "apologises for the photo published on its site and is doing what's necessary to remove it".
But montages appeared on the internet showing the naked man in some iconic images, such as the Moon landing.
The nudist has not been identified.
In one of the spoof images the face of the disgraced former International Monetary Fund chief, Dominique Strauss-Kahn, was pasted onto the naked man.
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Le Scandale - French label La Redoute uses naked man in kids ad