UK intelligence agency GCHQ has launched a code-cracking competition to help attract new talent.
The organisation has invited potential applicants to solve a visual code posted at an unbranded standalone website.
The challenge has also been "seeded" to social media sites, blogs and forums.
A spokesman said the campaign aimed to raise the profile of GCHQ to an audience that would otherwise be difficult to reach.
"The target audience for this particular campaign is one that may not typically be attracted to traditional advertising methods and may be unaware that GCHQ is recruiting for these kinds of roles," the spokesman said.
"Their skills may be ideally suited to our work and yet they may not understand how they could apply them to a working environment, particularly one where they have the opportunity to contribute so much."
The competition began in secret on 3 November and will continue until 12 December.
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