Price a toy at less than £2 and you might expect it to be popular at a time of squeezed household budgets - among parents at least.
But it seems that children too are big fans of the collectable mini figurines sold in blind packs for pocket money prices.
Small has become big in the toy world.
Lego's Minifigures are ranked by industry analysts NPD as the biggest selling toy by value in the UK in the first nine months of the year.
But if mums and dads start to budget for a cheap Christmas, then they should think again, because small, cheap dolls need more expensive places to live.
There were no £1.99 Moshi Monsters on the Toy Retailers' Association's list of predicted best Christmas sellers this year.
Instead, the Moshling Tree House - a plastic display case for the little characters - did make it onto the list and is priced at £19.99.
"These mini toys are a growing trend, which is perfect for the stretched consumer," says Frederique Tutt, a toy industry analyst for NPD.
"But it is common for manufacturers to increase the price point for Christmas."
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