She's been everything from a ballerina to a doctor. Now, for her latest incarnation, Barbie has had a serious fashion makeover.
Thanks to Italian-based, Japanese-inspired brand Tokidoki, the doll has been given a bang-on-trend pink bob, heels that would make Carrie Bradshaw jealous... and tattoos.
The $50 Barbie, which is a limited edition, has floral and Manga cartoon-style motifs across her left arm, neck and chest.
But given that it is a product marketed towards children, as well as adult collectors, some parents have already expressed their concern about the message such body art sends.
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The Tokidoki doll is not the first Barbie with tattoos. In 1999, Mattel released Butterfly Art Barbie. (Note the position of her her arms - 'As above, so below.')